It is much easier for a pimp to exploit a person who has become estranged from their friends, family and support network. Loved ones tend to undermine the pimp’s – work: they know that this person is bad news, that something’s off, etc. So pimps often encourage young people to turn their backs on their loved ones by repeating how toxic or negative they are, that they don’t understand them, etc. Without the support of friends and family, young people are drawn closer to the pimp and their network, where sexuality and violence are trivialized.